Dan Wooldridge was kind enough to offer the first online review of The New Gold Standard and in the process Dan raises important issues regarding corporate social responsibility. Dan notes…

At InsideWork® we passionately believe that business can and should make a difference in the lives of people, a purpose that is beyond the bottom line. We live in a time when people are increasingly skeptical about the ability of organizations whether they are church, school, government, or family to make a difference. And we’ve found that people are increasingly expecting, no … demanding … that their company be a place of purpose and community.

People also want these companies to be authentic in these matters. There is a strong ability to detect BS. Folks know when the “we care for people and we are all about doing good” is a crafted PR and marketing strategy. And every company will face moments that reveal its true character. So it’s refreshing and inspiring to run across the following story about the Ritz-Carlton, a company that I’ve long admired.

For the rest of Dan’s article please visit http://insidework.net/resources/articles/can-business-have-a-heart

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